Canadian Embassy

Home

Registration Form

Travel Information

COMMERCIALIZING MEDICAL DEVICES FOR THE U.S. MARKET

Washington, D.C., - October 29- 31, 2007

Preliminary Program

*All program activities will be conducted in English.

Sunday, October 28
	Arrival in Washington, DC Evening free

Commercializing Medical Devices for the U.S. Market:
Putting the Pieces Together
An Export Workshop for Canadian Medical Device Manufacturers

Monday, October 29
*Venue: Canadian Embassy, 501 Pennsylvania Avenue, NW, Washington, DC*
8:00 a.m. - 8:30 a.m.	Registration and Breakfast
8:30 a.m. - 8:40 a.m.	Welcome to the Canadian Embassy and Canada's Trade Commissioner Service Jean-Philippe Linteau, Counsellor (Commercial) Cynthia Stevenson, Trade Commissioner
8:40 a.m. - 9:30 a.m.	Defining Product Commercialization - Not Just Sales and Marketing A successful commercialization strategy fits the product and the company Profiling your products and your company Speaker: Rick Davies, Managing Partner, Vector Resources, L.C., Salt Lake City, UT
9:30 a.m. - 9:45 a.m.	Charting the Six Steps to Product Viability Clinical viability vs. Commercial viability Speaker: Charles Cresine, Principal, Tomalex, LLC, Founder, Surgical Resources, Inc., Ashburn, VA
9:45 a.m. - 10:00 a.m.	Break
10:00 a.m. - 11:00 a.m.	Understand Your Product Commercialization Options More than one path into the market Each strategy brings its own specific requirements for success Strengths, weaknesses and resource requirements examined Speakers: Christopher Davies, Partner, Vector Resources, L.C., Salt Lake City, UT Charles Cresine, Principal, Tomalex, LLC, Founder, Surgical Resources, Inc., Ashburn, VA Rick Davies, Managing Partner, Vector Resources, L.C., Salt Lake City, UT
11:00 a.m. - 11:15 a.m.	Considering Various Commercialization Strategies Not all strategies work equally well with all companies, products and technologies Matching a commercialization strategy to your product and company objectives Funding - Venture vs. Strategic Investments Speaker: Rick Davies, Managing Partner, Vector Resources, L.C., Salt Lake City, UT
11:15 a.m. - 12:00 p.m.	Reimbursement - Getting Paid Capitation & DRGs (Diagnosis Related Groups) Insurance - Private, Medicare, Medicaid Speaker: Jennifer Murray, President & CEO, JGS Group, Baltimore, MD
12:00 p.m. - 1:00 p.m.	Lunch and Presentation Information Technology: An Enabler of Better, Safer and More Efficient Healthcare Speaker: Syed Tirmizi, M.D., Medical Informaticist, U.S. Department of Veterans Affairs, Washington, D.C.
1:00 p.m. - 1:45 p.m.	Buying Groups and Purchasing Contracts Overview of materials management in U.S. hospitals Individual Hospitals, Group Purchasing Organizations (GPO), Integrated Delivery Networks (IDNs). Speaker: Nettie Garcia, Director of Contracting, Department of Materials Management, Inova Health Systems, Fairfax, VA
1:45 p.m. - 2:30 p.m.	Regulatory Compliance in the U.S. Marketplace U.S. FDA - Agency overview Importing medical devices into the U.S. marketplace Speaker: Dr. Diane Mandell Horwitz, President, Mandell Horwitz Consultants, LLC, Washington, DC
2:30 p.m. - 2:45 p.m.	Break
2:45 p.m. - 3:00 p.m.	Medical Device Manufacturers Association (MDMA) Introduction to the resources offered by this national trade organization Speaker: Mark Leahey, Executive Director, MDMA, Washington, DC
3:00 p.m. - 4:20 p.m.	One-on-Ones with Seminar Speakers Scheduled 10-minute meetings for industry participants to meet with seminar speakers
4:20 p.m. - 4:30 p.m.	Closing Remarks and Adjourn

Tuesday, October 30
*Venue: Various, transportation provided*
7:30 a.m. - 7:45 a.m.	Arrive at Canadian Embassy Breakfast in Cafeteria (optional)
8:00 a.m.	Depart Embassy by bus for site visits to major area hospitals
9:00 a.m. - 10:15 a.m.	Visit to Washington Hospital Center
10:30 a.m. - 11:45 a.m.	Visit to Veterans Affairs Central Offices (VACO)
12:30 p.m. - 2:30 p.m.	Visit to Georgetown University Medical Center (Imaging Science and Information Systems Center - ISIS)
2:45 p.m.	Bus tranfer to Doubletree Hotel
5:00 p.m.	Reception set-up at the Canadian Embassy
6:00 p.m. - 8:00 p.m.	Industry Reception Table top displays and networking with U.S. industry and government guests.

Wednesday, October 31
*Venue: Various, some transportation provided*
8:30 a.m. - 8:45 a.m.	Arrive at Canadian Embassy Breakfast in Cafeteria (optional)
8:45 a.m.	Depart Embassy by bus
10:00 a.m. - 11:30 a.m.	Visit to Reston Hospital Center
11:45 a.m	Bus Transfer to Airports for Afternoon Departures